A social media manager is a professional who manages an organizations online presence by developing and implementing their social media strategy. They are responsible for creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key customers. Social media managers are in charge of representing a company across social channels as the sole voice of the brand, responding to comments, and compiling campaigns. They are responsible for increasing brand exposure and driving engagement on a company's social platforms. Social media managers are often called the "voice of the company" and may also be referred to as "Community Manager" or "Digital and Social Media Manager".

To be successful in this role, social media managers need to have a variety of skills, including marketing, strategy, copywriting, and customer service. They must be agile and adept at new skills that are becoming more critical by the day, such as social media outreach, social strategy, social media communications, and platform expertise. Social media managers must also have excellent communication skills, be creative, and stay up-to-date with current technologies and trends in social media.