Order to cash (OTC or O2C) is a set of business processes that involve receiving and fulfilling customer requests for goods or services. It is a top-level, or context-level, business process for receiving and processing customer orders and revenue recognition. The OTC cycle comprises all the steps that make it possible to process customer orders efficiently and get paid for them in a timely way, from order placement to payment processing and reporting. The steps in the OTC cycle include order management, order fulfillment, billing, payment processing, and reporting. The OTC process is critical for maintaining healthy cash flow because it reduces the time between receiving orders and getting paid. The OTC process can be automated with innovative technology and interconnected systems. The OTC process is not to be confused with the quote-to-cash process (QTC), which is the end-to-end business process that includes all sales processes, the reviewing of contracts and payment terms, order management, invoicing, and the accounts receivable process.