ORM stands for Online Reputation Management in digital marketing. It is the process of monitoring and improving the way a brand or company appears online. ORM is about keeping an eye on what people say about a person or brand online and trying to make sure that they have a good reputation. If there is negative feedback, steps are taken to address it and promote positive sentiment.

ORM is an essential part of digital marketing because it impacts how people perceive a brand or business. Every activity a brand takes online can influence its reputation, and ORM helps to create a positive perception of a brand or business. ORM is a multi-channel approach to prevent and resolve any issues that could damage a brands reputation.

Factors that contribute to ORM include monitoring and managing brand mentions, responding to negative comments, gaining positive reviews, and monitoring social media channels. ORM is not a one-and-done activity, and it requires constant upkeep and frequent monitoring to see how a brand is doing.

In summary, ORM is the process of monitoring and improving a brands online reputation. It is an essential part of digital marketing because it impacts how people perceive a brand or business. ORM involves monitoring and managing brand mentions, responding to negative comments, gaining positive reviews, and monitoring social media channels. ORM requires constant upkeep and frequent monitoring to see how a brand is doing.