SEO stands for Search Engine Optimization, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. The goal of SEO is to expand a company’s visibility in organic search results, which drives more visitors to the company’s website, increasing their chances for more conversions, customers, and revenue. Here are the basics of how SEO works:

• Search engines: Search engines are used by people when they have a query and are searching on the internet for the answer. Search engine algorithms are computer programs that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword.

• Crawling: This is the discovery stage where search engines find web pages by following links from other web pages.

• Indexing: This is the filing stage where search engines store and organize the content found during crawling.

• Ranking: This is the stage where search engines decide which web pages to show in response to a search query. Search engines use complex equations called search algorithms to analyze information such as keywords, content quality, and user behavior to determine which pages are most relevant to a given query.

SEO involves optimizing each of these core components of search engine algorithms to rank higher in the search results. SEO techniques include keyword research, content creation, link building, and technical optimization. SEO is a constantly evolving field, and marketers need to stay up-to-date with the latest trends and best practices to succeed.