The marketing mix is a strategic framework used by businesses to market a product or service effectively. It traditionally consists of the "4 Ps": product, price, place, and promotion. These components work together to influence the target market and meet customer needs.

• Product refers to the actual good or service offered, including its design, features, and quality.
• Price is the amount customers pay, which affects profitability and consumer perception.
• Place involves the distribution channels and locations where the product is accessible.
• Promotion includes all activities to communicate the product's value, such as advertising and sales promotions.

Sometimes, the marketing mix is expanded to the "7 Ps," adding people, process, and physical evidence to address service marketing better. This approach helps companies create a comprehensive marketing plan that drives sales, builds brand awareness, and ensures a seamless customer experience.