The value of Twitter, now known as X Holdings Corp., has been a subject of debate since Elon Musk purchased the platform in October 2022 for $44 billion. According to Fidelity, which owns an equity stake in Twitter, the company is now worth only $15 billion, nearly a third of its purchase price. However, Musk himself has claimed that Twitter has lost 90% of its value and could be worth just $4 billion. The difficulty in determining Twitters value lies in the fact that brand valuation is difficult to determine, and theres no single approach, which is why estimates vary. Nonetheless, Twitters market capitalization as of September 2023 is $41.09 billion.