The Xbox brand is owned by Microsoft. It is a key component of Microsoft's gaming division, known as Microsoft Gaming, which oversees Xbox consoles, game development studios, and gaming services. Microsoft acquired major gaming companies like ZeniMax Media (Bethesda) and Activision Blizzard, integrating them under the Xbox ecosystem. The division is led by CEO Phil Spencer and includes Xbox Game Studios, Bethesda, and Activision Blizzard among others.