Gavin Adcock and Zach Bryan are fighting due to an ongoing feud that began in July 2025, when Gavin criticized Zach for his reaction to a fan on social media. Zach had responded negatively to a fan who was disappointed about not receiving a greeting after one of his shows, which Gavin publicly called out as immature. This led to escalating tensions between the two artists. The conflict came to a head at the Born & Raised Festival in Pryor, Oklahoma, where they had a heated altercation just before Gavin's performance. Zach Bryan was seen climbing over a barbed-wire fence to confront Gavin, with both exchanging verbal threats and insults. Gavin has accused Zach of making death threats and behaving disrespectfully during the day, while Zach challenged Gavin to settle their dispute "like a man." Security intervened before the confrontation turned physical. Gavin has stated he chose not to fight back and criticized Zach's behavior as an image stunt.