Labubu is popular because it appeals to Generation Z and young consumers with its offbeat, anti-cute aesthetic that embraces imperfection and individuality. Originally designed by Hong Kong artist Kasing Lung and introduced through Pop Mart's blind box collectible toy series, Labubu quickly became a cultural symbol rather than just a toy. Its jagged teeth, wild hair, and wide-eyed grin represent a rebellion against traditional beauty standards, resonating as a statement of identity for many. Key reasons for Labubu's popularity include:

• The blind box sales model creates excitement, surprise, and rarity, driving high demand and fierce competition among collectors.
• Celebrity endorsements from figures like Blackpink's Lisa and Rosé, Rihanna, Kim Kardashian, and Dua Lipa propelled Labubu into the global spotlight.
• Labubu has successfully crossed over into the fashion world, appearing on runways and in collaborations with major brands like Uniqlo.
• Its popularity reflects larger cultural shifts, especially among younger generations who value uniqueness and imperfection.
• Collectors experience a sense of achievement and social belonging when securing rare versions of Labubu.

Moreover, the collectible nature combined with limited edition releases and the thrill of the chase, plus strong social media hype, contribute to Labubu’s ongoing ascendancy in global pop culture.