The NFL Sunday Ticket is expensive primarily due to the NFL's strategic pricing to protect its lucrative broadcast deals with major networks like CBS and Fox. The league requires Sunday Ticket to be priced high to prevent people from opting out of watching games on local broadcasters, which would reduce those networks' viewership and advertising revenue. This pricing strategy is a form of price control or price fixing, making the service costly especially for fans who live outside their favorite team's market and want to watch out- of-market games. Additionally, the NFL markets Sunday Ticket as a premium product, designed to offer access to all out-of-market games, which justifies a higher price point from the league's perspective. The lack of cheaper, more flexible options such as per-team or per-game subscriptions contributes to the overall high cost. Another factor inflating the price on certain devices is the 30% commission taken by platforms like Apple's App Store, which means subscribers using Apple devices pay significantly more than those who subscribe through other platforms like YouTube. Prices have also steadily increased over the years, with the full season costing around $480 to $680 depending on the platform and device purchasing method. The NFL recently introduced a monthly subscription option, but at a premium price compared to the traditional full season, still keeping costs relatively high. This pricing strategy has resulted in consumer dissatisfaction and legal scrutiny, including a major class-action lawsuit alleging antitrust violations due to the NFL's collusion with network partners to keep prices exorbitantly high. In summary, NFL Sunday Ticket's high cost is due to the league's efforts to protect broadcast partners, the premium nature of the service, platform fees on certain devices, and the absence of lower-cost viewing alternatives for fans. This situation has led to ongoing legal battles and debates about pricing fairness and consumer access.