Sarah Pochin is the Reform UK MP who sparked controversy by saying on a TalkTV phone-in that adverts “drive me mad when I see adverts full of black people, full of Asian people.” She later apologized, saying the comments were poorly phrased and not intended to offend, and that her point was that many ads she feels are unrepresentative of British society are overly focused on DEI initiatives. The remarks drew condemnation from opponents and coverage noted the comments as ugly and racist by some, while others argued they were not intentional racist remarks.