A health consumer is anyone who has used, currently uses, or will use health care services, including their family and caregivers. The term "consumer" is preferred over "patient" because it implies a more active role in decision-making and includes carers who often have an important role in health care decision making and care giving. A health consumer representative is a health consumer who has taken up a specific role to provide advice on behalf of consumers, with the overall aim of improving health care. Consumer health information is intended for potential or current users of medical services and is designed to be educational, involving less technical language and more user-friendly formats. It may include resources about prevention, self-care and wellness, diseases and conditions, treatment, health care options, and more.