The IBM logo is the recognizable mark of IBM, currently featuring a bold, sans-serif “IBM” wordmark accompanied by a distinctive set of horizontal blue stripes. The most iconic version was designed by Paul Rand and introduced in 1972, consisting of eight horizontal stripes that form the letters I, B, and M. The stripes are typically presented in IBM blue (a deep, vibrant blue) and are frequently rendered on a white or light-gray field, reinforcing a sense of speed, reliability, and modernity. This design has remained remarkably durable, with only periodic refinements to typography and color standards as IBM’s branding evolved. If you’d like, I can share a concise timeline of the logo’s key milestones or explain the design symbolism behind the eight-bar motif.